BOSTON – January 22, 2008 – Avenue A | Razorfish, one of the largest interactive services firms in the world, helped EMC Corporation redesign its web site to provide a simple and consistent online user experience. The new site, http://www.emc.com incorporates three previously independent web sites, emc.com, software.emc.com, and emccaptiva.com, into a single, customer-centric site that showcases the full breadth of EMC’s market-leading products, solutions and services.
As the world's leading developer and provider of information infrastructure technology and solutions, EMC helps organizations of every size keep their most essential digital information protected, secure and continuously available. Working closely with the EMC team, Avenue A | Razorfish helped research and define a more consistent and simplified user experience where customers are empowered to take action and make decisions that can enhance their information infrastructures.
“Over the last several years, EMC has aggressively expanded our product and service offerings organically and through acquisitions,” said BJ Jenkins, EMC’s senior vice president, Global Marketing. “We wanted a new web site to exemplify this evolution while demonstrating our unified vision and commitment through a more approachable, more customer-friendly online presence.”
The redesigned site not only consolidates EMC’s offerings, but is also a more effective tool for EMC to attract prospects, generate leads, drive sales and communicate with a variety of audiences and communities. In addition to supporting two dozen languages and more than 50 country sites, the new site incorporates Web 2.0 functionality such as blogging, podcasting, RSS feeds and advanced search capabilities.
“The new EMC.com brings many moving parts together and showcases the array of products, services and solutions EMC offers under one ‘roof,’” said Pete Stein, senior vice president and general manager, Avenue A | Razorfish. “By building a leading-edge web foundation, EMC can more effectively communicate and engage with its many valued customers and other targeted audiences.”
About Avenue A | Razorfish
Avenue A | Razorfish is one of the largest interactive marketing and technology services agencies in the world. The company helps industry leaders such as Starwood Hotels, Kraft, Ford Motor Company and Carnival Cruise Lines use digital channels to acquire and service customers. Avenue A | Razorfish's full suite of digital offerings includes online advertising, Web site design and development, email and search engine marketing, emerging media strategies, and enterprise portal development. Its award-winning client teams have a great understanding of customer needs and provide solutions through distinct business disciplines, which include: analytics, strategy, technology, media, creative design and user experience. Avenue A | Razorfish has offices in markets across the United States, and global operations in Australia, China, France, Germany, Japan and the United Kingdom. Visit www.avenuea-razorfish.com for more information.